Best AI SEO Tools 2026
Rankings based on the CORE™ Customer Market Research System.
Reviewed by the Flickthru team · Last updated · How we evaluate
Market Overview
AI SEO tools research keywords and competitors, audit your site, track rankings and use AI to turn that data into recommendations or apply fixes for you. Many now also track how your brand is mentioned and cited in AI answers such as Google AI Overviews, ChatGPT and Perplexity, and they range from full SEO suites to rank trackers, automation agents and dedicated AI visibility trackers, with very different prices and limits. We reviewed 21 platforms to arrive at the Top 10 ranked below.
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Quick Reference
- 1SemrushFrom $139.95/mo91.5
- 2AhrefsFrom $29/mo90.0
- 3SE RankingFrom $103/mo89.0
- 4Search Atlas (OTTO SEO)From $99/mo80.0
- 5Moz ProFrom $79/mo78.0
- 6NightwatchFrom €79/mo74.5
- 7ProfoundPrice on request74.5
- 8Otterly.AIFrom $25/mo72.0
- 9Peec AIFrom about $80/mo70.5
- 10MangoolsFrom about $38/mo68.5
Flickthru Score out of 100. Tap a tool to jump to its full review.
Evaluation Methodology
SEO insights & optimization
How well it finds what to target and fix to rank, from keyword, competitor, backlink and audit data to AI recommendations and automated fixes.
AI search visibility
How well it tracks and helps improve how your brand is mentioned and cited in AI answers such as Google AI Overviews, ChatGPT and Perplexity.
Value
What the paid plans deliver for their price, including projects, tracked keywords and prompts, users and add-on costs.
Privacy & reliability
How the tool handles your content and data, and whether customers have faced service or plan problems.
Expert & User Ratings
How highly expert reviewers and verified users rate it.
Semrush
All-in-one SEO suite
Best For: Marketing teams and agencies that want SEO research, audits and AI search tracking in one platform
Price: Free plan; paid from $139.95/mo ($117.33/mo billed annually)
Semrush is an all-in-one search marketing platform covering keyword research, competitor and backlink analysis, site audits and rank tracking. Its AI Visibility Toolkit tracks how often a brand is mentioned and cited in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, and the Semrush One plans bundle that toolkit with the SEO Toolkit.
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Detailed Analysis
Key features
- Keyword research, competitor traffic analysis and backlink analysis across a large keyword and link database
- Site Audit with technical and on-page checks, plus rank tracking for daily keyword positions
- AI Visibility Toolkit with an AI Visibility Score, prompt tracking, sentiment, share of voice and competitor benchmarks
- Visibility tracking across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini
- MCP integration that connects Semrush data to AI assistants such as Claude, ChatGPT and Gemini
Pricing
- SEO Toolkit Pro — $139.95/mo ($117.33/mo billed annually) — 5 projects, 500 tracked keywords, 10,000 results per report
- SEO Toolkit Guru — $249.95/mo ($208.33/mo billed annually) — 15 projects, 1,500 tracked keywords, content tools and historical data
- Semrush One Starter — $199/mo (about $165/mo billed annually) — SEO Toolkit plus AI Visibility Toolkit, 5 websites, 500 tracked keywords, 50 tracked prompts
- AI Visibility Toolkit add-on — $99/mo — 1 domain, 25 tracked prompts, AI search checks for up to 100 pages; Semrush One Pro+ ($299/mo) and Advanced ($549/mo) raise limits to 100 and 200 prompts
In-house marketing teams and agencies that want broad SEO data, audits and AI search visibility tracking in one place and can budget for a premium tool.
Solo site owners or small businesses on a tight budget, and beginners who want a simple tool with a short learning curve.
How it scored
- SEO insights & optimization: 100/100. Reviewers credit its keyword, competitor, backlink and audit data with covering nearly every part of SEO research, with higher reporting limits than many rivals.
- AI search visibility: 90/100. Its AI Visibility Toolkit tracks mentions, citations, sentiment and share of voice across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, though it costs extra unless bundled in Semrush One.
- Value: 70/100. Plans deliver a lot of data, but costs rise quickly with extra users at $45/mo and up and the $99/mo AI Visibility Toolkit.
- Privacy & reliability: 80/100. It says it signs data processing addenda with business customers and follows GDPR, but it does not publish a clear statement on whether customer data is used to train AI.
- Expert & User Ratings: 100/100. Reviewers frequently rank it first among SEO tools, and users rate it highly while citing its price and learning curve.
Our verdict
Semrush ranks first: reviewers and users rate its keyword, competitor, backlink and audit data among the broadest on this page, and its AI Visibility Toolkit tracks brands across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini. It is held back by premium pricing, paid extra users and AI tracking that costs extra unless you choose a Semrush One plan.
- Broad SEO toolset covering research, audits, rank tracking and backlinks
- AI visibility tracking across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini
- Higher reporting limits than many rivals, according to reviewers
- Premium pricing, with extra users costing more each month
- AI visibility tracking is a paid add-on unless you choose a Semrush One plan
- Steep learning curve for beginners
- Each plan includes one user; extra users start at $45/mo with the SEO Toolkit and cost more on higher tiers.
- The AI Visibility Toolkit costs $99/mo on its own and has no free trial; Semrush One plans include it with 50 to 200 tracked prompts.
- Most toolkits offer a 7-day free trial with exports disabled, and you can only trial the SEO Toolkit once.
Ahrefs
All-in-one SEO suite
Best For: SEO specialists and agencies that rely on backlink and competitor data and want an AI agent on top
Price: Free plan; Starter from $29/mo, full suite (Lite) from $129/mo
Ahrefs is an all-in-one SEO platform known for its backlink index, with Site Explorer, Keywords Explorer, Site Audit and Rank Tracker on every paid plan. Brand Radar tracks brand mentions and citations in AI answers, and Agent A, an AI marketing agent, runs research, audits and reports using Ahrefs data.
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Detailed Analysis
Key features
- Site Explorer and Keywords Explorer for backlink, competitor and keyword research
- Site Audit and Rank Tracker for technical issues and keyword positions
- Brand Radar for tracking mentions, citations and share of voice in ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews and AI Mode, with Claude available through custom prompts
- Agent A, an AI agent that handles keyword research, competitor monitoring, content audits and reports, and drafts pages and emails
- Content Kit with AI Content Helper, which compares drafts with top-ranking pages to find topic gaps
Pricing
- Lite — $129/mo — 5 projects, 750 tracked keywords, 100,000 crawl credits, 1 user (up to 2 more at $40/mo each), 6 months of history
- Standard — $249/mo — 20 projects, 2,000 tracked keywords, 500,000 crawl credits, 1 user (up to 5 more at $60/mo each), 2 years of history
- Advanced — $449/mo — 50 projects, 5,000 tracked keywords, 1.5 million crawl credits, 1 user (up to 10 more at $80/mo each), 5 years of history
- Add-ons — Brand Radar AI from $199/mo, Agent A $99/mo, Content Kit from $99/mo, Report Builder $99/mo; Enterprise from $1,499/mo billed annually
SEO professionals, agencies and in-house teams that need deep backlink and competitor data and are willing to pay for AI visibility and agent add-ons.
Small businesses or beginners on a tight budget, or anyone who wants AI search tracking and content tools included in the base price.
How it scored
- SEO insights & optimization: 100/100. Reviewers praise its backlink index and keyword data, and Agent A can now run research, audits and reports on that data.
- AI search visibility: 90/100. Brand Radar tracks mentions, citations and share of voice across ChatGPT, Gemini, Perplexity, Copilot, AI Overviews and AI Mode with a very large prompt database, but full access is a paid add-on from $199/mo.
- Value: 70/100. Base plans are well equipped, but per-user fees and separate charges for Brand Radar, Agent A and Content Kit push the total cost up quickly.
- Privacy & reliability: 80/100. It offers a data processing addendum and says it trains its own machine learning models, without stating clearly whether customer data is included.
- Expert & User Ratings: 90/100. Reviewers commonly place it among the top two SEO suites, and users rate it highly while noting its price and add-on costs.
Our verdict
Ahrefs ranks second: it matches Semrush on SEO data, with a backlink index reviewers single out, and adds Brand Radar for AI answers and Agent A for research, audits and reports. It sits just behind because Brand Radar, Agent A and extra users all cost extra on top of the base plan.
- Large backlink index that reviewers single out
- Brand Radar covers six AI platforms, plus Claude through custom prompts
- Agent A includes unlimited users and works directly with Ahrefs data
- AI visibility, content and agent features cost extra on top of the base plan
- Each plan includes one user, and extra seats cost $40 to $80/mo each
- No free trial on paid plans and a steep learning curve for beginners
- Paid plans include one user; extra users cost $40/mo on Lite, $60/mo on Standard and $80/mo on Advanced, with caps on how many you can add.
- Brand Radar AI starts at $199/mo and Agent A at $99/mo on top of your plan, and Agent A’s data access follows your plan’s limits.
- Enterprise requires an annual commitment, and annual billing on other plans lowers the monthly price.
SE Ranking
All-in-one SEO suite
Best For: Agencies and in-house teams that want a full SEO suite with AI search tracking at a mid-range price
Price: 14-day free trial; from $129/mo ($103.20/mo billed annually)
SE Ranking is an all-in-one SEO platform covering rank tracking, keyword and competitor research, backlink analysis and site audits across 188 country databases. Its AI Results Tracker monitors how a brand appears in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, with a daily prompt allowance on every plan and an AI Search Toolkit add-on for more.
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Detailed Analysis
Key features
- Daily rank tracking across major search engines, plus local rank tracking
- AI search visibility tracking for Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, with brand mentions, linked pages and competitor comparison
- Keyword research, competitor analysis and backlink checker built on a large keyword and domain database
- Website audit and on-page SEO checker that flag technical and content issues to fix
- MCP server and API that bring SE Ranking data into AI chatbots, plus integrations with Google Search Console, GA4, Looker Studio, Zapier, Make and n8n
Pricing
- Core — $129/mo, or $103.20/mo billed annually — 10 projects, 1 manager seat, 2,000 keywords tracked daily, 100 AI prompts daily, 250,000 audit pages/month
- Growth — $279/mo, or $223.20/mo billed annually — 30 projects, 3 manager seats, 5,000 keywords tracked daily, 250 AI prompts daily, 2 million audit pages/month, API credits
- Enterprise — custom pricing — custom limits
- Add-ons — AI Search Toolkit $89/mo ($71.20/mo billed annually, 200 prompts); Agency Pack $69/mo billed annually (30 client seats, white-label reporting)
Agencies, freelancers and in-house teams that want rank tracking, audits, competitor research and AI search tracking in one tool without top-tier suite pricing.
Link-building specialists who need the deepest backlink data, or teams that need many users on the entry plan.
How it scored
- SEO insights & optimization: 90/100. Reviewers rate its rank tracking, audits and competitor research highly for the price, though they find its backlink data lighter than the largest suites.
- AI search visibility: 90/100. It tracks brand mentions and linked pages across Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, with prompts included and more available as a paid add-on.
- Value: 90/100. Core includes 10 projects, 2,000 daily tracked keywords and AI prompts for less than the largest suites, though a single seat and paid agency add-ons raise the cost for teams.
- Privacy & reliability: 80/100. It says it does not use personal data to train general AI models and signs data processing agreements with its processors.
- Expert & User Ratings: 90/100. Reviewers frequently recommend it as a good-value all-in-one SEO platform, and users rate it highly.
Our verdict
SE Ranking ranks third: it covers rank tracking, audits, competitor research and AI search tracking, with daily AI prompts included on every plan, for less than the two suites above it. Its backlink data is lighter than the largest suites, and the Core plan includes only one manager seat.
- Broad toolset covering tracking, audits, research and AI search visibility
- AI prompt tracking included on every plan, covering five AI engines
- 14-day free trial with no credit card required
- Backlink database is smaller than the largest competitors
- Core plan includes only one manager seat
- White-label reporting and extra AI prompts cost extra
- Core includes one manager seat; client seats and white-label reporting need the Agency Pack add-on.
- AI prompts are counted daily per plan, and the AI Search Toolkit add-on costs $89/mo, or $71.20/mo billed annually, for 200 more prompts.
- Annual billing lowers Core from $129/mo to $103.20/mo, and API access starts on the Growth plan.
Search Atlas (OTTO SEO)
AI SEO platform with automation agent
Best For: Agencies and small teams that want an AI agent to apply SEO fixes for them
Price: 7-day free trial; paid from $99/mo
Search Atlas is an SEO platform that combines keyword research, rank tracking, site audits, backlink and local SEO tools with OTTO, an AI agent that applies technical and on-page fixes to your site. Fixes are deployed through a small script or other connections, with an approval mode or a fully automatic mode. It also includes LLM Visibility tracking for brand presence in AI answers.
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Detailed Analysis
Key features
- OTTO SEO agent that fixes title tags, meta descriptions, broken links, canonical tags, schema and internal links, with approval or automatic modes and rollback
- Keyword research, rank tracking and site audits in one workspace, connected to Google Search Console
- LLM Visibility tracking for ChatGPT, Gemini and Google AI answers, with Perplexity and Copilot on Pro and above
- Content tools that generate SEO articles and optimize existing pages
- Local SEO automation for Google Business Profile posts, review replies and Q&As
Pricing
- Starter — $99/mo — 1 user, 1 OTTO project, 500 AI credits, 20 rank tracking projects, 3 Google Business Profile automations
- Growth — $199/mo — 3 users, 2 OTTO projects, 1,000 AI credits, 50 rank tracking projects
- Pro — $399/mo — 5 users, 4 OTTO projects, 2,000 AI credits, 1,000 rank tracking projects, Perplexity and Copilot tracking
- Agency — $999/mo — 10 users, 10 OTTO projects, 10,000 AI credits, unlimited rank tracking projects, white label
Agencies and lean in-house teams that want SEO fixes applied for them rather than handed over as a to-do list.
Teams that want the deepest keyword and backlink databases, or that are uneasy about automated changes on a live site.
How it scored
- SEO insights & optimization: 80/100. Its OTTO agent applies technical and on-page fixes across a full SEO toolset, though reviewers see its research data as less deep than the largest suites and advise checking automated changes.
- AI search visibility: 80/100. AI answer tracking for ChatGPT, Gemini and Google AI is included in every plan, with Perplexity and Copilot added on higher tiers.
- Value: 80/100. The $99 Starter plan includes the agent and broad tools, but projects, seats and shared credits are tight until higher tiers.
- Privacy & reliability: 80/100. Search Atlas says it does not share sensitive customer data with third-party AI models, though it publishes few details on retention or certifications.
- Expert & User Ratings: 80/100. Users rate it highly and reviewers often place it first among SEO agents, while some users report setup problems and slow support.
Our verdict
Search Atlas ranks fourth: its OTTO agent applies technical and on-page fixes for you, alongside research, rank tracking, local SEO and AI answer tracking from $99/mo. Reviewers see its data as less deep than the top three, and automated changes on a live site still need checking.
- OTTO applies fixes directly, with an approval mode and rollback
- Combines research, rank tracking, audits, local SEO and AI answer tracking in one plan
- Entry plan at $99/mo includes the agent
- Entry plan covers only one OTTO project and one user
- AI, content and SEO tasks draw from a shared monthly credit pool
- Users describe a steep learning curve and some reporting glitches
- OTTO projects, seats and AI credits scale by plan, so managing several sites usually means Growth or higher.
- Perplexity and Copilot tracking in LLM Visibility is limited to Pro and Agency plans.
- Changes made through the OTTO script stop applying if the script is removed or the subscription ends, so plan how to keep important fixes.
Moz Pro
All-in-one SEO suite
Best For: Small in-house teams that want an approachable SEO suite with AI search tracking included
Price: Paid from $99/mo ($79/mo billed annually)
Moz Pro is an SEO suite with keyword research, link analysis, site crawls and rank tracking, known for its Domain Authority metric and approachable interface. Since 2026 its plans include AI Visibility tracking, which shows whether and where a brand appears in ChatGPT and Gemini answers compared with competitors.
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Detailed Analysis
Key features
- Keyword Explorer for keyword research and SERP analysis
- Link Explorer with Domain Authority, Brand Authority and spam score metrics
- Site Crawl and On-Page Grader for technical and on-page issues
- Rank Tracker and the MozBar browser extension
- AI Visibility dashboards that track brand mentions, position within answers and share of mentions against competitors in ChatGPT and Gemini, with Google AI Mode on higher plans
Pricing
- Standard — $99/mo ($79/mo billed annually) — 1 user, 3 campaigns, 300 tracked keywords, 50 tracked AI prompts across 2 AI models
- Medium — $179/mo ($143/mo billed annually) — 2 users, 10 campaigns, 1,500 tracked keywords, 100 tracked AI prompts across 3 models including Google AI Mode
- Large — $299/mo ($239/mo billed annually) — 3 users, 25 campaigns, 3,000 tracked keywords, 200 tracked AI prompts
- Enterprise — pricing on request
Small marketing teams and in-house SEOs managing a handful of sites who value an easy interface and want basic AI search tracking without an add-on fee.
Agencies managing many sites, or teams that need the largest keyword and backlink databases or AI tracking across Perplexity, Claude and Copilot.
How it scored
- SEO insights & optimization: 80/100. Reviewers find its keyword, link and audit tools solid and easy to use, though its databases are smaller than the largest suites.
- AI search visibility: 70/100. Its included AI Visibility tracking covers ChatGPT and Gemini, adding Google AI Mode on higher plans, with competitor comparisons but fewer engines and weekly refreshes.
- Value: 80/100. Plans from $99/mo include AI prompt tracking at no extra cost, though seat and campaign limits are tight on lower tiers.
- Privacy & reliability: 80/100. Its privacy policy covers international data transfer frameworks and a data protection officer, but does not say whether customer data is used to train AI.
- Expert & User Ratings: 80/100. Reviewers often recommend it for in-house teams, and users rate it well while noting rising prices.
Our verdict
Moz Pro ranks fifth: it offers approachable keyword, link and audit tools with its Domain Authority metric, and includes AI Visibility tracking in every plan. Its databases are smaller than the largest suites, and its AI tracking covers fewer engines than the tools above it.
- Approachable interface with customizable dashboards
- AI visibility tracking included in plans rather than sold separately
- Domain Authority and spam score metrics that many teams already use
- Smaller keyword and backlink databases than the largest suites, according to reviewers
- AI tracking covers ChatGPT and Gemini, plus AI Mode on higher plans, but not other engines
- Users say more features have moved to higher plans over time
- Annual billing lowers the monthly price, for example from $99/mo to $79/mo on Standard.
- Tracked AI prompts are capped at 50, 100 or 200 depending on plan, and refresh weekly.
- Seats are limited to 1 to 3 users depending on plan, and campaigns cap the number of sites you can track.
Nightwatch
Rank tracker with AI visibility tracking
Best For: Agencies and SEO teams that want accurate rank tracking and AI search tracking with unlimited seats
Price: 14-day free trial; from €79/mo billed annually
Nightwatch is a rank tracking platform that has grown into an SEO suite with site audits, keyword research, an AI SEO Agent and AI search tracking. It tracks daily rankings across Google, Bing, YouTube, DuckDuckGo and Yahoo, and monitors brand mentions, citations, sentiment and share of voice in ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot.
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Detailed Analysis
Key features
- Daily rank tracking across Google, Bing, YouTube, DuckDuckGo and Yahoo, including local tracking and stored SERP snapshots
- AI tracking of brand mentions, sentiment and share of voice in ChatGPT, Claude, Gemini, Perplexity and Copilot, with citation intelligence that shows which URLs get cited
- SEO Agent that reviews overnight ranking changes and explains which pages lost ground and to which competitors
- Site audit with issues ordered by priority, plus keyword and prompt research
- Scheduled white-label reports on every plan, with Google Search Console, Google Analytics, Looker Studio, a REST API and an MCP server
Pricing
- Starter — €79/mo billed annually (€948/yr) — 500 keywords tracked daily, 5 websites, 50 AI prompts, 1,500 AI answers/month, 1,000 audit pages, 100 SEO Agent credits/month
- Professional — €159/mo billed annually (€1,908/yr) — 2,500 keywords, 25 websites, 150 AI prompts, 4,500 AI answers/month, 10,000 audit pages, 1,000 agent credits, unlimited seats
- Agency — €399/mo billed annually (€4,788/yr) — 7,500 keywords, 100 websites, 500 AI prompts, 15,000 AI answers/month, 100,000 audit pages, 5,000 agent credits, account manager
- Enterprise — custom pricing — 20,000+ keywords, unlimited websites, prompts, audit pages and agent credits
Agencies and in-house SEO teams that track many keywords and sites and want AI search tracking and reporting without per-seat fees.
Teams that need deep backlink research or a large keyword database for competitor research, or buyers who want US dollar billing.
How it scored
- SEO insights & optimization: 70/100. Its rank tracking, prioritized site audit and SEO Agent help teams see what changed and what to fix, though its research and backlink data are lighter than full suites.
- AI search visibility: 80/100. It tracks mentions, sentiment, share of voice and cited URLs across ChatGPT, Claude, Gemini, Perplexity and Copilot, with prompts included on every plan.
- Value: 80/100. Plans include AI tracking, white-label reports and, from Professional up, unlimited seats, though entry limits are modest for the price.
- Privacy & reliability: 80/100. It offers a data processing agreement on request, but does not publish clear terms on whether customer data is used to train AI.
- Expert & User Ratings: 70/100. Users rate it highly for rank-tracking accuracy and reporting, and reviewers include it among AI-powered SEO agents.
Our verdict
Nightwatch ranks sixth: it pairs accurate rank tracking with AI tracking across ChatGPT, Claude, Gemini, Perplexity and Copilot, plus an SEO Agent and white-label reports on every plan. Its backlink and competitor research is lighter than full suites, and plans are priced in euros.
- AI tracking covers ChatGPT, Claude, Gemini, Perplexity and Copilot, with citation and sentiment insights
- No per-seat fees, and white-label reports on every plan
- Rank tracking across several search engines with stored SERP snapshots
- Backlink and competitor research is lighter than full SEO suites
- Plans are priced in euros
- AI prompts and agent credits are capped per plan
- Each plan caps tracked keywords, websites, AI prompts, AI answers and SEO Agent credits per month.
- Plans are priced in euros, and annual billing costs less than paying monthly.
- The 14-day free trial includes all features and needs no credit card.
Profound
AI visibility platform
Best For: Large brands that need deep tracking of how AI answers mention and cite them
Price: 7-day free trial; paid plans by quote
Profound is an answer engine optimization platform that tracks how brands appear, are cited and compare with competitors in AI answers across up to nine engines. It adds prompt volume data, opportunity recommendations and AI agents that draft content and publish to CMSs such as WordPress and Contentful. It does not provide traditional keyword, backlink or site-audit data.
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Detailed Analysis
Key features
- Answer Engine Insights that track brand mentions, citations and competitor share of voice across ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Copilot, Claude, DeepSeek and others
- Prompt Volumes data showing what people ask AI assistants
- Opportunity recommendations ranked by effort and impact
- AI agents that draft briefs and content and publish to WordPress and Contentful
- Agent Analytics that tracks AI crawler activity and AI-driven traffic, plus ChatGPT Shopping tracking on Enterprise
Pricing
- Trial — free for 7 days — 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, unlimited seats, no data history or exports
- Agency Growth — price not listed — self-serve plan for agencies with 400 credits per month for each client workspace
- Enterprise — custom quote — up to nine engines, custom prompt volume, all-time history, exports, API, SSO/SAML, dedicated support
Enterprise marketing and SEO teams that treat AI answers as a major channel and need broad engine coverage and detailed citation analysis.
Small businesses or teams that need traditional keyword research, rank tracking or site audits.
How it scored
- SEO insights & optimization: 60/100. Its recommendations and agents for AI answers are strong, but it lacks the keyword, backlink and site-audit data of full SEO suites.
- AI search visibility: 100/100. It covers up to nine AI engines with citation, share-of-voice and prompt volume data, which reviewers describe as among the deepest analytics in its category.
- Value: 60/100. Paid plans are mostly custom-quoted and reviewers describe it as pricier than most trackers, though seats are unlimited.
- Privacy & reliability: 80/100. Profound holds a SOC 2 Type II report and offers SSO, but does not publish a clear statement on whether customer data is used to train AI.
- Expert & User Ratings: 90/100. Reviewers frequently rank it first among AI visibility tools, and users rate it highly.
Our verdict
Profound ranks seventh: it scores highest on this page for AI search visibility, covering up to nine AI engines with citation, share-of-voice and prompt volume data. It ranks lower overall because it has no traditional keyword, backlink or site-audit data and most paid pricing is by quote.
- Tracks up to nine AI engines, including AI Mode, Claude and Copilot
- Prompt volume data and ranked opportunities guide what to fix
- Enterprise features such as SSO, API and unlimited seats
- No keyword, backlink or site-audit data for traditional search
- Paid pricing is mostly by quote
- Costs more than most AI visibility trackers, according to reviewers
- The free trial lasts 7 days and covers three engines, without data history, exports or API access.
- Full engine coverage, history, exports and SSO come with the custom-priced Enterprise plan.
- Seats are unlimited on every plan, so pricing depends on prompts, engines and credits rather than users.
Otterly.AI
AI visibility tracker
Best For: Small teams that want a low-cost way to start tracking brand mentions in AI answers
Price: Free trial; paid from $29/mo ($25/mo billed annually)
Otterly.AI tracks how often brands are mentioned and cited in AI answers from ChatGPT, Google AI Overviews, Perplexity and Copilot, with Google AI Mode, Gemini and Claude available as add-ons. It adds GEO content audits, prompt research and recommendations for improving AI visibility. It does not provide traditional keyword, backlink or rank-tracking data.
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Detailed Analysis
Key features
- Daily brand mention and website citation tracking across ChatGPT, Google AI Overviews, Perplexity and Copilot, with AI Mode, Gemini and Claude as add-ons
- Competitor benchmarking and link citation analysis
- GEO audits that check crawlability and AI readiness of pages, with weekly recommendations
- Prompt research that turns keywords into AI prompts and analyzes query fan-out
- Brand reports, Looker Studio connector, API and MCP access on Standard and above
Pricing
- Lite — $29/mo or $25/mo billed annually — 15 prompts, 4 engines, unlimited users, 1 workspace, 1,000 GEO audits per month
- Standard — $189/mo or $160/mo billed annually — 100 prompts, unlimited workspaces, API and MCP access, Looker Studio connector
- Premium — $489/mo or $422/mo billed annually — 400 prompts, higher API and audit limits, personal onboarding
- Enterprise — custom — at least 1,000 prompts, all engines, SSO, dedicated customer success manager
Small SEO teams and agencies that want to test AI visibility tracking on a modest budget before scaling up.
Teams that need traditional SEO data, or that want every AI engine included without add-on fees.
How it scored
- SEO insights & optimization: 60/100. Its GEO audits and recommendations help improve AI visibility, but it lacks keyword, backlink and site-audit data and reviewers say its advice needs editorial judgment.
- AI search visibility: 80/100. It tracks mentions and citations daily on four engines and adds three more as paid add-ons, with competitor and citation reports that reviewers value.
- Value: 80/100. The $29 Lite plan is an inexpensive starting point with unlimited users, though prompt limits and add-on engines raise costs quickly.
- Privacy & reliability: 80/100. Otterly.AI publishes basic data-protection information and supports privacy requests, but gives few details on AI training or certifications.
- Expert & User Ratings: 80/100. Reviewers often list it among the top AI visibility trackers, and users rate it highly.
Our verdict
Otterly.AI ranks eighth: it is a low-cost way to track brand mentions and citations in AI answers, with GEO audits, prompt research and unlimited users. Several AI engines are paid add-ons, and it offers no traditional SEO data.
- Low entry price with unlimited team members
- Citation and competitor reporting that reviewers praise
- GEO audits and prompt research included
- Google AI Mode, Gemini and Claude are paid add-ons
- Large price jump from Lite to Standard
- No keyword, backlink or site-wide SEO data
- The Lite plan includes only 15 prompts; more prompts require Standard or higher, with extra blocks of 100 prompts for $99.
- Google AI Mode, Gemini and Claude cost extra on every self-serve plan, and the add-on price rises with the plan.
- Annual billing lowers the monthly price on each plan.
Peec AI
AI visibility tracker
Best For: Marketing teams and agencies that want clear AI visibility, sentiment and citation reporting
Price: Free trial; paid from about $95/mo (about $80/mo billed annually)
Peec AI tracks how brands show up in AI answers, measuring visibility, position and sentiment and showing which pages AI models use and cite. Self-serve plans let you pick three AI models, with more available as add-ons and the full set of models on Enterprise. It suggests prompts and actions to improve visibility but does not provide traditional keyword, backlink or site-audit data.
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Detailed Analysis
Key features
- Visibility, position and sentiment tracking for your brand and competitors in AI answers
- Citation analysis showing which pages AI models use and which they cite
- AI-suggested prompts with search volume data and recommendations such as digital PR and community engagement
- Choice of three models on self-serve plans, including ChatGPT, Google AI Mode, AI Overviews, Gemini and Copilot, with more on Enterprise
- CSV exports, Looker Studio connector, REST API and MCP access
Pricing
- Starter — about $95/mo or about $80/mo billed annually — 50 prompts, 3 models, 1 project, unlimited users
- Pro — about $245/mo or about $205/mo billed annually — 150 prompts, 3 models, 2 projects, chat and email support
- Advanced — about $495/mo or about $420/mo billed annually — 350 prompts, 3 models, 5 projects, multiple countries, Looker Studio
- Enterprise — custom — unlimited prompts, projects and countries, all models including Perplexity and Claude, API, SSO
In-house marketing teams and agencies that want polished AI visibility and competitor reporting for stakeholders.
Teams that need traditional SEO data, or that want Perplexity or Claude tracking without an Enterprise contract.
How it scored
- SEO insights & optimization: 60/100. Its citation analysis and suggested actions help improve AI visibility, but it lacks the keyword, backlink and site-audit data of full SEO suites.
- AI search visibility: 80/100. It tracks visibility, position, sentiment and cited pages daily, though self-serve plans are limited to three models and Perplexity is reserved for Enterprise.
- Value: 70/100. Plans start around $95/mo with unlimited users, but three models per plan and add-on fees limit coverage at lower tiers.
- Privacy & reliability: 80/100. Peec AI says its core data runs on Google Cloud, and it publishes few details on AI training or a customer data processing agreement.
- Expert & User Ratings: 80/100. Reviewers often place it among the leading AI visibility trackers, and users rate it highly.
Our verdict
Peec AI ranks ninth: users and reviewers rate its visibility, sentiment and citation reporting highly, and every plan includes unlimited users. Self-serve plans track only three AI models, Perplexity and Claude need Enterprise, and it has no traditional SEO data.
- Clear visibility, position and sentiment metrics with competitor benchmarks
- Shows which pages AI models use and cite
- Unlimited users on every plan, plus API and MCP access
- Self-serve plans include only three AI models
- Perplexity and Claude tracking require Enterprise
- No keyword, backlink or site-audit data
- Each self-serve plan includes three AI models; extra models are paid add-ons priced by plan.
- Prompt and project limits rise by plan, from 50 prompts and one project on Starter.
- Annual billing lowers the price on each plan.
Mangools
Keyword research and rank tracking suite
Best For: Bloggers, affiliate marketers and small businesses who want easy keyword research with AI search tracking included
Price: Free plan; paid from about $61/mo (about $37.70/mo billed annually)
Mangools is a beginner-friendly SEO toolset built around KWFinder for keyword research, plus SERPChecker, SERPWatcher rank tracking, LinkMiner backlinks and SiteProfiler. Its AI Search Watcher tracks how often a brand is mentioned and cited in ChatGPT, Google AI Overviews, AI Mode, Gemini, Claude, Grok, Mistral and Llama.
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Detailed Analysis
Key features
- KWFinder keyword research with search volume history, trends and keyword difficulty
- SERPChecker and SiteProfiler for analyzing competitors and the authority of ranking pages
- SERPWatcher daily rank tracking with shareable reports
- LinkMiner backlink analysis
- AI Search Watcher, which runs prompts multiple times across eight AI engines and compares brand visibility and citations with competitors
Pricing
- Free — $0 — a few keyword lookups per day and free mini-tools
- Basic — about $61/mo, or about $37.70/mo billed annually — 1 seat, 100 keyword lookups per 24 hours, 200 tracked keywords
- Premium — about $81/mo, or about $52.70/mo billed annually — 4 seats, 500 keyword lookups per 24 hours, 700 tracked keywords
- Agency — about $141/mo, or about $97.70/mo billed annually — 6 seats, 1,200 keyword lookups per 24 hours, 1,500 tracked keywords
Bloggers, affiliate sites and small businesses that want simple keyword research and rank tracking, plus a first look at AI search visibility.
Teams that need full technical site audits, deep competitor research or large keyword databases.
How it scored
- SEO insights & optimization: 60/100. Reviewers like its keyword research and daily rank tracking, but it lacks a full site audit and has smaller data sets than larger suites.
- AI search visibility: 70/100. It tracks brand mentions and citations across eight AI engines with competitor comparison, though it offers less citation analysis and fewer recommendations than dedicated AI visibility tools.
- Value: 80/100. Paid plans are low-cost, include extra seats on higher tiers and bundle AI search tracking, though daily lookup caps apply.
- Privacy & reliability: 80/100. It offers a short money-back window and automatic renewal that users can turn off, but publishes little about how AI features handle customer data.
- Expert & User Ratings: 70/100. Users rate it highly for ease of use, while reviewers see it as a beginner tool rather than a full SEO suite.
Our verdict
Mangools ranks tenth: it is an easy, low-cost keyword research and rank tracking toolset whose AI Search Watcher covers eight AI engines. It lacks a full site audit, and its data sets are smaller than the larger suites.
- Easy to learn, with a clean interface
- AI Search Watcher covers many AI engines, including Claude and Grok
- Extra user seats included on Premium and Agency plans
- No full technical site audit
- Smaller keyword and backlink database than larger suites
- Daily lookup limits apply even on higher plans
- Keyword lookups are capped per 24 hours on every plan, so heavy research can hit limits quickly.
- Annual billing costs much less than monthly billing.
- Full refunds are available within 48 hours of payment, and subscriptions renew automatically until you turn renewal off.
Comparison Table
Select products using the Add To Compare buttons above.
How to Choose
Decide which SEO job you need help with
Some tools are full suites for keyword research, audits and rank tracking, some apply fixes to your site for you, and some only track how AI answers mention your brand. Start with the part of SEO that takes you longest or that you can’t do today, rather than the longest feature list.
Check the data behind the AI
AI recommendations are only as good as the keyword, ranking, backlink and audit data underneath them. Use a trial to look up your own site and a few competitors, and compare the numbers with what you see in Google Search Console.
See which AI answers it actually tracks
Coverage of Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude and Copilot varies, and some engines cost extra or need an enterprise plan. Check how many prompts you can track, how often they refresh and whether it shows which pages get cited.
Work out the real price for your setup
Plans are limited by projects, tracked keywords, AI prompts, credits and users, and many tools charge separately for extra seats or AI visibility add-ons. Add up what you need for your sites and team before comparing headline prices.
Keep a person in charge of automated changes
Agents that rewrite titles, schema or internal links can save time, but changes on a live site should be reviewed. Check whether the tool has an approval mode and rollback, and what happens to its fixes if you cancel.
Match the tool to your experience
Large suites reward experienced SEOs and teams but take time to learn, while simpler tools suit bloggers and small businesses. Many teams pair one suite with one specialist tool rather than paying for several overlapping platforms.
Frequently Asked Questions
What do AI SEO tools do?
They research keywords and competitors, audit your site for technical and on-page issues and track your rankings, then use AI to explain what to fix or apply some fixes for you. Many also track how your brand appears and is cited in AI answers such as Google AI Overviews, ChatGPT and Perplexity.
Can AI SEO tools fix my website automatically?
Some can. Tools such as Search Atlas can change titles, meta descriptions, schema and internal links through a script or integration, usually with an option to approve changes first. It’s wise to review automated changes, and to check whether they stay in place if you cancel.
What is AI search visibility tracking?
It runs a set of prompts through AI assistants and search features and records whether your brand is mentioned, how it’s described and which pages are cited, compared with competitors. Semrush, Ahrefs and SE Ranking offer it alongside traditional SEO, while Profound, Otterly.AI and Peec AI specialize in it.
Do these tools use my data to train AI?
It varies. SE Ranking says it doesn’t use personal data to train general AI models, and Search Atlas says it doesn’t share sensitive customer data with third-party AI models, while several others don’t publish a clear statement either way. Check each tool’s privacy terms if this matters to you.
How are these different from AI SEO writing tools?
This page ranks tools for research, audits, rank tracking, site fixes and AI search visibility. Tools built mainly for writing and optimizing articles, such as content editors that score drafts against top-ranking pages, are ranked separately on our SEO Writing page.
How We Evaluated
Every Flickthru ranking follows the same five-step process, applied the same way to every product on the page.
- Market scan: We gathered the 21 platforms recommended across current expert reviews, buyer guides and verified-user ratings, then shortlisted the 10 that best fit this category and offer their own built-in AI.
- Evidence gathering: For each shortlisted product we collected features, plans and current pricing from the vendor, alongside the strengths and weaknesses reported in recent expert reviews.
- Risk checks: We checked every product for recent price changes and service reliability. Anything relevant is summarised in the product’s Detailed Analysis and reflected in its score.
- Scoring: Each product is scored against the five criteria in our Evaluation Methodology using the same rules for every product, and the Flickthru Score out of 100 combines them. SEO insights & optimization, the main job these tools do, counts most. Value is judged on what the paid plans deliver for their price. Each product’s Detailed Analysis explains how it scored on every criterion. Each criterion is scored from 1 to 10, where 8 means good, 9 very good and 10 excellent.
- Editorial independence: Rankings are decided by Flickthru’s editorial process alone. Placement cannot be bought.
This ranking was last updated in October 2026.